Evotix
From fragmented agencies to a single growth engine
Client Profile
Evotix is an enterprise EHS&S software provider operating across regulated industries including construction, manufacturing, logistics, and the public sector.
The challenge
Scaling growth across multiple high-performing channels
As Evotix expanded its presence across regulated industries, marketing activity had already reached a high level of maturity. Campaigns were active across paid media, SEO, content, and automation, with strong execution in each channel.
What became increasingly important was how these activities connected. With multiple workstreams running in parallel, the business required a clearer operational structure to bring demand generation, brand activity, and revenue reporting into closer alignment. The focus shifted from individual channel performance to how the entire system worked together to support pipeline visibility, forecasting, and long-term growth.
The solution
A fully integrated RevOps and demand generation system
Evotix partnered with Future Group to bring greater structure and cohesion to its marketing and revenue operations. The engagement focused on connecting existing strengths into a single, more coordinated system rather than replacing what was already working.
We consolidated demand generation, brand activity, CRM infrastructure, and automation into a unified RevOps framework built around HubSpot. This created a shared operational layer across marketing and sales, allowing activity to be tracked, measured, and optimised with far greater clarity.
Lifecycle stages were aligned, attribution became more consistent, and reporting evolved to reflect how marketing contributed to pipeline and revenue rather than isolated channel metrics. This provided the Evotix team with a more reliable foundation for decision-making, enabling them to plan and scale activity with greater confidence.
The result
A scalable revenue engine driving growth
Evotix now operates with a connected revenue infrastructure designed to scale across regions, product lines, and acquisition channels. Marketing and sales teams have clear visibility into how demand moves through the funnel, allowing for faster decisions, more accurate forecasting, and better allocation of investment.
Over a three-year period, the business scaled from approximately £12 million to £40 million in revenue, supported by a system built for consistency rather than short-term optimisation.
Beyond revenue growth, the organisation benefits from a more efficient operating model. Teams are aligned around shared data and processes, reducing complexity while improving how brand activity, pipeline generation, and commercial performance work together. The result is not just increased output, but a more controlled and scalable approach to growth.
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